The sound of looms echoes thorough the factory. That is the sound of towels being born. This great reverberating hum of looms is powered by energy created from wind in far away Akita prefecture. We use 100% wind generated electricity in our offices and factories. Environmental burden is unavoidable for any business to operate. At IKEUCHI ORGANIC we use wind power to minimize this inevitable environmental cost.
When it comes to electricity, we can choose what we use. At IKEUCHI ORGANIC we choose wind power as a way of promoting renewable energy and helping curb climate change. In 2002 we became the first 100% wind powered factory in Japan, with electricity used in the manufacture of our towels being completely covered by the Noshiro and Tashirotai Wind Farms in Akita. We do not have our own wind generators, nor can we use electricity from the Akita wind generators directly. This is possible by purchasing Green Power Certificates through Japan Natural Energy Co in addition to the regular electricity fee. This premium is passed on to wind generators in Akita to cover extra costs incurred developing and maintaining natural energy resources. Through the Green Power Certificate system we can legitimately claim to use natural energy while promoting the development of natural energies.
Choosing wind generated electricity is tied closely to producing organic cotton. Organic cotton is one of many crops experiencing a global drop in production due to climate change. In fact, due to the nature of cultivation, it is especially susceptible to change. We have chosen wind generated electricity in order to reduce climate change to a minimum, ensuring a stable increase in supply of organic cotton for us to keep making towels far into the future. This initiative has received global recognition through obtaining WindMade certification, an environmental label established by the UN Global Compact. By using 100% wind power for all of our operations, we by far clear the 25% standard set by WindMade certification. Not only are our towels WindMade, but the whole IKEUCHI ORGANIC company is too.