Cotton Nouveau is a towel to be enjoyed like wine. A portion of sales from Cotton Nouveau towels are put towards building wells in Tanzania, where organic cotton is produced. Organic cotton production is booming in Tanzania. However during the dry season rivers dry up forcing people in many areas to travel long distances to get clean water.
Every year out of appreciation to the organic cotton farmers we build one new well to improve infrastructure for safe, clean water. Since Cotton Nouveau was released in 2011 we have donated a part of the sales to Swiss company REMEI which is currently planning the fourth well to be built with these funds. We aim to build 20 wells over 20 years to support the lives of organic cotton farmers and their communities.