COTTON NOUVEAU Good Design Award

Organic cotton produces yarn that changes in texture slightly every year due to weather and conditions of the cotton fields. Normally cotton from different crops is mixed together in the spinning mill to maintain a consistent texture. That is the global standard. However COTTON NOUVEAU uses different yarn each year. Enjoy the differences and cherish them. COTTON NOUVEAU is captivating the world with a new way of enjoying organic. Since the start of this line, IKEUCHI ORGANIC has donated partial proceeds annually to build a new well in Tanzania to support the local organic cotton growers.

True Organic
Commitment to material

We use non-genetically modified seeds on farms which agricultural chemicals and chemical fertilizers have not been used for at least 3 years. We support fair trade and the certified organic cotton we use as a raw material has passed strict EU accreditation criteria involving review of conditions from the fields through spinning factories and even the working conditions of producers.

Wind woven towels
Made with100% green erectricity energy

To keep environmental burden to a minimum, our towel weaving factory is powered by 100% wind generated electricity througyh Green Power Certificates. At IKEUCHI ORGANIC we choose wind power in order to help curb climate change and reduce climate change to a minimum, ensuring a stable increase in supply of organic cotton for us to keep making towels far into the future.

Safe for babies

Alll our products have been certified by OEKO-TEX Standard 100 Class 1, proving they are safe for infants to put in their mouths. Our new philosophy is to create even safer towels and we've acquired ISO 22000 for the food factory. We manufacture products based on HACCP, food standard agency. Our mission is to make edible towels by 2073, our 120th anniversary.

IKEUCHI TECHNOLOGY
Long life designs

We design our towels before manufacturing, pile length, density of weaving and yarn thickness. Design gives differences on towel textures. Long pile makes towels fluffy and soft, high density makes towels tough and absorbent since more yarn is used. Design is very important. We can make a lot of patterned towels by designs even though all is made of the same material.

Choosing the right towel

In order to choose the perfect towel from our vast lineup, it is important to understand the characteristics of each towel. The strengths of each IKEUCHI ORGANIC series can be seen in the diagram below, including price range.

Care

There are a washing machine and a sink at our stores, in Japan. You can wash their hands at the sink and dry them with our pre-washed towels. The towels that have been washed more than 100 times. Please use towels for as long as you can which means It’s good for the environment.