RESPECT FOR THE LAND

RESPECT FOR THE LAND

‘MOTTAINAI’ is a word that conveys an ancient Japanese philosophy portraying an inherent respect for nature. The global use of this beautiful Japanese spiritual culture was popularized by Kenyan environmentalist Wangari Maathai. In honor of her spirit, IKEUCHI ORGANIC joined the MOTTAINAI campaign making towels that aim for a sustainable society. A part of the sales go to support the Green Belt Movement, an organization founded on Maathai’s indomitable spirit.

MOTTAINAI TREE
ABOUT MOTTAINAI BAMBOO

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