TRUE ORGANIC

TRUE ORGANIC

Organic cotton is brimming with Earth’s boundless energy. Experience overwhelming comfort and unwavering safety in the organic cotton we use at IKEUCHI ORGANIC. Wrap yourself in our towels once, and you will be hooked for life. Integrity towards humans and the natural environment is maintained through all stages of production from sowing cotton seeds until the towels are born. Only when the whole production process true to nature can the real comforting quality of organic cotton be truly appreciated.

OVERWHELMING COMFORT

OVERWHELMING COMFORT

Forget your current perception of towels. This is 100% organic cotton. Prepare yourself for unprecedented sensation. We have created a towel that is not only overwhelmingly sensuous, but absorbent and durable too. From towels as soft as the wind to thick, luxurious towels made with ample thirsty yarn. Find a towel that is perfect for you from our range of vivid colors and delicate graduations. Whichever you choose, you will not be disappointed.

CRITERIA FOR ORGANIC COTTON

CRITERIA FOR ORGANIC COTTON

The word organic can mean inherent, untouched. But what is organic cotton? Cotton must meet the following three criteria to be certified as organic.
First, it must be grown organically on land where agricultural chemicals and chemical fertilizers have not been used for three years or more. For the three years it takes for residual chemicals in the soil to disappear, cotton cannot be classified as organic. Second, the seeds must not be genetically engineered. Cotton that has been genetically engineered to grow faster with more uniform, high yields is strictly excluded from the production line.
Third, it must be fair trade. This assures cotton farmers have a safe and hygienic work environment, receive a fair living wage, and are guaranteed a fair price and sustainable sale price.
Organic does not only apply to the natural environment. It means creating organic relationships with all beings on the premise that humans are an intrinsic part of the natural environment. This is cotton as it should be. Organic cotton.

MANUFACTURING WITH COMPASSION

MANUFACTURING WITH COMPASSION

Fair trade aims to improve the lifestyles and encourage independence of people in socially or economically disadvantaged situations through buying materials or products at a fair and sustainable price. We did not start making towels for charity, but a fair trade relationship developed naturally through making towels with true organic cotton. We value compassion for all workers, from cotton farmers to colleagues at partner factories, in making our towels.

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