UTMOST QUALITY AND SAFETY

UTMOST QUALITY AND SAFETY

What is utmost safety to us? We want our products to be used by the people we love. We want to use our products with the people we love. Our towels comply with class 1 of the international OEKO-TEX standard 100 which proves they are completely safe for babies and small children. As for absorbency, our towels have been tested under the strict standards of the Shikoku Towel Industrial Association. Our complete range of towels is certified under the Imabari Towel Brand, which guarantees exceptional absorbency and durability.

THE GLOBAL STANDARD FOR SAFETY: OEKO-TEX Standard 100

THE GLOBAL STANDARD FOR SAFETY: OEKO-TEX Standard 100

Guaranteeing product safety is the producer’s responsibility. OEKO-TEX Standard 100 is an independent global testing and certification system that aims to eliminate effects of harmful chemicals throughout all stages of textile production. All of the towels we manufacture comply with class 1, the toughest OEKO-TEX standard of all. Class 1 guarantees fastness to saliva, making it safe for babies and validating our claim to be ‘safe enough for babies to put in their mouths’. Information regarding all yarns, sewing threads, embroidery threads, labels, and even dyes and adhesives used to make each towel is gathered from our partner firms, and provided to the OEKO-TEX testing agency ‘Nissenken Quality Evaluation Center’ for analysis. Tests account for various ways chemicals substances could enter the body, including oral (resistance to saliva) and dermal (resistance to perspiration). Test criteria include illegal and legally regulated substances such as carcinogenic dyes, heavy metals and pesticides, as well as other synthetic chemicals which according to current knowledge are harmful to health but are not yet regulated by law, assuring testing criteria that clearly exceeds existing legislation in any country. Testing criteria are based on scientifically proven parameters and cover all countries uniformly, regardless of different legal regulations and concepts of safety in the global textile chain. The test catalogue is revised annually, in line with the latest legislation and research. These unwavering principals assure us that OEKO-TEX Standard 100 is a reliable testing and certification system.

THE FIVE SECOND RULE

THE FIVE SECOND RULE

When placed on water, it sinks in five seconds. This is the Imabari brand 5-second rule. Over its century long history as the leading production center of towels in Japan, the city of Imabari in Ehime prefecture has developed its own towel quality standards that surpass those of the Japan Towel Inspection Foundation. Only towels that pass these strict standards of absorbency may carry the Imabari Towel brand name. Towels began to be made in Imabari in 1894 with a converted cotton flannel loom. A blessed natural environment with fair weather and clean water coupled with its location as a convenient hub for travel and trade on the Seto inland sea fueled innovation of looms and advances in technology making Imabari the towel production capital of Japan. To this day there are numerous towel manufacturers in Imabari city, each producing towels with their individual methods and knowledge. Around 100 of these companies form the Shikoku Towel Industry Association which manages the Imabari Towel brand. Look for the ocean sunrise mark which guarantees world class Japanese towels.

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